We recently worked with Health Awareness on the 2020 Your Liver campaign to help raise awareness of liver disease and in particular, primary sclerosing cholangitis (PSC).
Liver disease campaigns tend to focus on the common, preventable liver conditions such as fatty liver disease. We fear that rare diseases like ours get lost in the strong messages about lifestyle and reducing the risk of liver diseases. We were delighted to have the opportunity to fly the flag for PSC and highlight the need for clinicians to consider context when making diagnoses.
A printed publication was enclosed within every copy of the Guardian newspaper and the content is available online.
The campaign featured exclusive content from key thought leaders and industry voices about topics, including PSC.